With second sscreen shopping, home shopping, and digital signage are revolutionized by enabling viewers to use thier tablets to get an expanded shopping experience and connect with manufacturers and other shoppers in realtime.
Second screen shopping enables retailers to connect with shoppers in a whole new way and to expand product presentation while increasing sales rates and customer confidence as well as loyalty.
Another big benifit of second screen shopping is the apps. By having an app in the mobile app stores, retailers are about to create an entirely new yet highly relevant marketing channel. App stores yeild millions of downloads everyday and that can mean huge new brand and service awareness for a retailer.
Mobile device users are curious early adopters with disposable income. The perfect prospects for shopping channels. Launching and app in the google play or apple store can mean big exposure for retailers.
Mobile device users are the most likely to sign up for and use a home shopping network that allows them to use thier tablet or smartphone for purchasing and VIP access to special features and on-air personalities during a broadcast.
The implications are overwhelming and mean big change in an already growing billion dollar industry.